Dominance of World of Warcraft in Europe

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Counting from the day of inception of the Blizzard entertainment online role-playing game the World of Warcraft the company has already listed more than a million units sold all over Europe. After following the unparalleled triumph of the game in North America, Blizzard claimed on its press release that on the first day of the game's release on the market, an approximated sale of 280,000 units was noted by the company. After a week from its first release, 380,000 units were already sold. This breaking record created by the World of Warcraft in Europe garnered them the title as the "fastest-rising online game" in the entire European history.

Critics said that the game outgrew previous traces of games in terms of maximum number of created accounts, synchronized population users and amount of registered and created servers. Around 80 servers were established in Paris and Frankfurt to cater to the MMORPG market supporters. During the first weekend from its inception a rough estimation of 300,000 new characters were produced. Even though it has evidently penetrated the European gaming market, Blizzard continuously aims to satisfy its subscribers by means of creating more servers in the country.

The Blizzard company president even expressed his satisfaction regarding the performance of the game in the European MMORPG market. He was even quoted saying that their launch in North America equipped them with sufficient capacity to be ready for their launch in Europe. This was made possible by their deployment of more units more servers during the commencement of the game, for the company staffs it allowed them to offer an effortless and fun gaming experience for them and for the subscribers.

As World of Warcraft recreated the fantasy world of the Europeans, the players were drawn to the mystical world of Azeroth where players had to deal with various distinct species like humans, night elves, orcs and some Undead beings and additional characters who have structured themselves into two assorted parties known as the Alliance and the Hordes—each one having their vested interests to take control of Azeroth.

The users are given the liberty to enjoy the game provided that they disburse a monthly charge in order to experience the game online which is very common for a world that is inhabited by computer-manipulated characters together with all the players that are logged online.

For the record, Blizzard made public the game World of Warcraft in November 2004 available for both a Mac and an ordinary PC. The company first released the game in North America, Australia and New Zealand and has now moved in the world market. In terms of players, a rough estimate of 6 million is recorded subscribers of the game in the globe, both using Mac and an ordinary computer. Blizzard even asserted that the million-user indication is quadrupled in the aspect of approximated user bulk in the whole European market for the sector of role playing games.

Expansion of the company was also seen as essential by the Blizzard Company themselves as they proclaimed plans to establish a local World of Warcraft team in Europe. This team would be accountable for community affairs, customer service and technical support system of the game. Moreover, they will also administer the allocation and hosting of local World of Warcraft servers in the country. As this plan materializes the commitment of Blizzard Company in the establishment of World of Warcraft in Europe proves to be attainable.

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