The World of Warcraft Sets Europe on Fire

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The World of Warcraft, an on-line game focusing on role-playing was launched in Europe February 2, 2005. The game was produced by Blizzard Entertainment, one of the top on-line game producers in the world today. With the launching in Europe on the said date, the following months proved how successful the game became just like it did in Northern America.

In North America, it broke world records by being the biggest seller within one day among PC games. It did the same record-setting one day after it launched in Korea. In Europe, it has become a top-grosser as well. It has sold more than 240,000 copies on its first day alone.

This on-line game’s success could be attributed partly to its local technical team that gives support to all players 24 hours a day, all days of the week. The team gives language support in languages such as French, English and German. In addition, the team has a marketing strategy and workforce that works thoroughly on all types of advertising, catering to the interest of all players. Server updates are also made possible by developers who constantly and continuously work to improve the game in California.

In Europe, the game sells at approximately 50.00€ including one month free subscription to the game. The packaging are made in the three different languages mentioned above. The game can be played by children as young as 12 years old onwards, making the market so large so that marketing is not hard at all.

Blizzard Entertainment has also designed a collector’s edition of the game at 69.99€. the collector’s edition is available in DVD and CD-ROM with one month free ins subscription. After the end of the free one month contribution, subscription is at more or less 12.99€ per month. At three months of subscription, the cost goes down to 11.99€ monthly while the six-month plan costs only 10.99€ monthly.

What makes this game such a bestseller? What is the object of the game. In the World of Warcraft, players pretend to be legendary heroes that play with other players throughout the world. The game is composed of journeys and quests. Players could team up and be friends and compete with foes for glory and power.

Heroes in the game can be customized by using thousands of cool weapons, abilities and even weird spells. The whole game is so action-packed that any player would not dare stand up while playing because he might miss out on the action. Because the interface is so easy to use, even the novices can play the game with pros.

What is great about the World of Warcraft is the innovation by which the developers try to create and maintain interest among players. It has developed a new searchable database called the Armory’s Item Database. This allows the players to find what they are looking for much faster and easier. Upgrading to make a hero stronger is possible with just one click.

What’s more? A fan site has been created called the Panda Hideout. This way, the community of players is focused on in Europe to make their gaming experience better for everyone. They can communicate their tips and experiences to other players. Friendships are actually developed in this website.

Because of the many marketing strategies of Blizzard Entertainment, the success of the game can actually be expected to continually grow. You will never know the success behind the game unless you try it yourself. It will be a gaming experience that remains unparalleled up to this day.

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